Business Model Game

University of Luxembourg 2024

Value Proposition

Below you’ll find an overview of your current value proposition, seen from the eyes of the customer. Also, you will find an Expert Review of your proposition based on 6 different specifications. These product specifications are a direct results of your VP-decisions. Also, you’ll find your current product-market fit.


Customer Segments

Below you’ll find information about your customer segment. The higher your research score, the more you’ll uncover about the customer segment.

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Hint: Focus on Loyalty Programs or Experience Enabling in your Value Proposition.

Hint: Focus on Extended Guarantee or Experience Automation in your Value Proposition.

Hint: Focus on Conservation or Environmental Sensitivity in your Value Proposition.

Hint: Focus on Community or User Communities in your Value Proposition.

Hint: Focus on Functionality or Try Before You Buy in your Value Proposition.

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Team Strategies

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1. Explain your product idea in a few sentences. What is your unique value proposition, why is your solution different than solutions of other teams and worth paying attention to? Galaksy is a wearable app that connects to all smart devices, making it easier for people with busy lives to engage in living. Our product’s main feature is to simplify the user’s day to day by organizing his schedule, even synching calendars to plan hangouts with their favorite people. We also use AI to provide various additional features that range from offering daily fun facts to recommending things for the user to do, watch or learn on their free time. Our unique value proposition is: Galaksy makes life a little bit easier, and a lot more fun. We organize busy people’s schedules and sync them with their own personal communities to allow them to plan, do and live. Our solution is different to others because it is focused on a specific persona. Our team has a persona that values shared experiences, and it is worth paying attention to Galaksy because it does exactly that: it’s an engaging solution that brings feeling and meaning to life in a simple and innovative way. 2. How will you change your strategy this round? Explain how and why you divided your budget over the different building blocks of the canvas Our strategy this round will be focused firstly on obtaining the 100% market fit for our persona, we have the complete information about our customer and we will invest in the main value propositions that he is looking for. Secondly, we are also keen to develop the team scan in order to build expertise on our key resources, activities and partners. Thirdly, we will keep investing in research in order to keep understanding our market and offer the best product possible. 3. Did you change your perspective on the customer segment? What ‘unfair advantages’ do you have over your competitors in trying to reach them? We changed our perspectives about our persona because as a consequence of our market research, we managed to completely know all the information, needs, motivations and frustrations of our persona. In that way we were able to adapt our product to meet the needs of the customer segment that our persona corresponds to. We have several ‘unfair advantages’ that enable us to more effectively reach our target customers: a) Unique product features: Our product has distinctive functionalities that allow us to meet the specific needs of our customers. b) Strong customer relationships: Due to the highly personalized features of our product, we can establish strong trust with our customers, which makes them more likely to recommend us to other potential customers. c) Flexible pricing strategy: Our pricing strategy is adaptable; for example, we offer subscription fees on a monthly, quarterly, or annual basis, and we also offer the family share plan, a whole family just can hold one account, they can use our product together, which accommodates different customers’ budgets, needs, and expands our market coverage. d) Industry expertise: Our team plans to bring in more industry professionals, whose expertise enables us to provide more targeted solutions and respond quickly to customers needs. 4. What is your revenue model? How does that align to the VP and CS? Our revenue model will consist in a monthly suscription, we are targeting a customer segment that wants a simply but engaging product, and our value proposition consists in a building technology that will engage depending on the needs and likes of every customer. 5. Is your team ready for growth? What skills do you need in order to improve your team? We believe that an organic growth is the best strategy for our startup. Although we consider that all our collaborators have different skills that are unique, we also believe in continous growth. In this sense, some skills that we are looking to develop are: Critical thinking, empathy, goal setting, as well as a continous training for all our collaborators. Our company looks for a culture of meaningful experiences and to put ideas into actions and thinking outside of the box. That is why developing this skills will help our company grow. On the other hand, our team also believes that a key player for our company has to be someone specialized in IT, definitely this can be an added value for our project.

Explain your product idea in a few sentences. What is your unique value proposition, why is your solution different than solutions of other teams and worth paying attention to? In a world where everybody is more health conscious, We are introducing SATAK which is a highly advanced sportswear with real-time motion tracking, Muscle sensors and sweat and hydration level monitoring. Our company strongly follows the concept of Tackling the adventure, since we strongly believe that health is probably the most important asset of our life. So we would like to provide the society with a advanced product where they can monitor, analyse and follow their health in a more better style. Our solution is different because we are providing the user the best technology to check and monitor their health as a super comfortable sports wear. Our product is really easy to use and it is super comfortable. Since we are also considering people who have financial limitation, we are also providing the product in the cheapest price possible. So by SATAK we are hoping to give the user the cheapest, comfortable and the easiest way to take care of their health which is the most important thing which a user can ask for. With our highly advanced product the customer will be able to pay more attention to their health which may make their lifestyle and quality of life better. How will you change your strategy this round? Explain how and why you divided your budget over the different building blocks of the canvas. In this round we mainly focus on investing in value proposition to provide better market fit for the product. We divided our budget over the different building blocks of the canvas because we are providing a innovative and unique product to the customer so for that we need people who are good at critical thinking and innovation. We invested mainly in those areas regarding our partners for the business. For the activities we mainly invested in lean management and total quality management because those two really suits with our company’s mission. Did you change your perspective on the customer segment? What ‘unfair advantages’ do you have over your competitors in trying to reach them? We mainly focused in following the previous customer segment because it really suited our product. We have better technology and competitive price. What is your revenue model? How does that align to the VP and CS? Cost leadership is our main revenue stream because we provide our product at the cheapest and most affordable price in the market. It also perfectly aligns with our VP and CS. Is your team ready for growth? What skills do you need in order to improve your team? Our team is ready for the growth since we already have it clear visioned about our product and the company’s mission and objectives. Our team is also very good at coordination, teamwork, and brainstorming. Since we have a good experience and knowledge, we need to improve our technical skills and attitude.

Please submit the answers of the assignment here…Explain your product idea in a few sentences. What is your unique value proposition, why is your solution different than solutions of other teams and worth paying attention to? Our product idea is a smart connected ring, that can track users heart rate, blood oxygen level, quality of the sleep and energy level, to maintain a healthier lifestyle. Our unique value proposition is not only to provide an functional and easy to use, product but also environment friendly. Our team is one of the only one that sells actual wearable device. Unlike most of our competitors, we offer an actual wearable device, making us one of the few teams providing an actual wearable device for personal wellness tracking. How will you change your strategy this round? Explain how and why you divided your budget over the different building blocks of the canvas. We will choose three main value propositions and increase the credits and at the same time remove others value propositions, because we already have 100% market-fit. For the Value proposition: We will focus on three key value propositions, enhancing their value while phasing out the others, as we have already achieved 100% market fit. According to our customer’s needs, frustration and motivations we have decided to allocate our budget over the different building blocks. Did you change your perspective on the customer segment? What ‘unfair advantages’ do you have over your competitors in trying to reach them? Yes, we have reduced the number of the categories to increase others categories. We don’t think that we have unfair advantages compared to our competitors, because we are the first ones.But in our opinion it was unfair to have less time compared to the others, because we didn’t receive the link. What is your revenue model? How does that align to the VP and CS? Our revenue model is from the cost leadership and the subscriptions. Is your team ready for growth? What skills do you need in order to improve your team? Yes, it is, because we are very efficient working together and we really want to grow. We could improve our communication and our planning skills to improve our efficiently even more.

Explain your product idea in a few sentences. What is your unique value proposition, why is your solution different than solutions of other teams and worth paying attention to? • Our product proposes an interaction and connection possibility with other people. This can be on a love or friendship basis. • We focus on a high functional product, so which is easy to use and allows you to have an immersive experience. • We propose an unique experience for our customers. They can use the application where and whenever they want. It is easy to use. The application can be uploaded on every device. How will you change your strategy this round? Explain how and why you divided your budget over the different building blocks of the canvas. • We focused more on the information and the needs of the persona. • We focus on our resources, and organization as a team in order to provide a better service for our customers/users. • We went more to risk decisions. Before we were more focused on the customer segment, which is less risky and after seeing our results, we decided that we should invest more on the PM-fit (Value proposition) in order to higher the experience of the customer (for example). • For the Activities part we decided to focus on the Creative thinking, Organization Management and Leadership because it is the beginning of our activity and which is necessary in order to become successful. • Our app is based on social experience, thus creative thinking is a part to implement in the Business Model Canva. The Organization Management part is needed to maintain a structure within our organization. • Leadership is required for people to follow the structure within our organization. • For the Value Proposition, we mostly focused on omer the use of our app for our customers. • For the Partners section we putted a high importance on Alliances, Open Innovation and Co-creation. • For the Customer segment, we increased the reviews to have a better reputation and by tracking the trends we can get some insights for the future and improve our app. • For the Profits part we decided to keep the same profit. • For the Resources part, we decided to put our money on collegiality in order that the team members don’t feel alone and have a certain connection in order to create a positive environment. Did you change your perspective on the customer segment? What ‘unfair advantages’ do you have over your competitors in trying to reach them? • We were more focused on providing better costumer experience for our user persona by analyzing the reviews and trying to get a better reputation. • We were also focusing on getting a good will on the market. • We have a user persona to work with. What is your revenue model? How does that align to the VP and CS? Our revenue model is based on providing personalized services to manage users social live through a subscription model and install base users. It aligns with the CS and the VP because we are focusing on providing an online community that improves the social live through a wholesome online experience. Is your team ready for growth? What skills do you need in order to improve your team? Yes, we are ready for growth. We need more knowledge by doing research, analyses, money, better communication as well as having a community building.

Our product is a revolutionary wearable technology chip that can be installed inside glasses, that integrates cutting-edge technology to simplify and enhance everyday tasks. From augmented reality assistance to health tracking, our chip is designed to seamlessly blend into users’ lives, making common challenges—from navigation to personal wellness—more efficient and convenient. Our unique value proposition lies in the combination of multiple technologies (engaging technologies) in a sleek, wearable form that goes beyond what other smart glasses offer. By integrating features like real-time AR navigation, health monitoring, and hands-free connectivity, our product not only meets current user needs but also anticipates future lifestyle trends, offering an all-in-one solution for ease, safety, and efficiency (enable experiences) our second main value proposition. Our solution is different than other solutions of other teams because it is an innovative product and solution that will disruptive to the market and will change everything. This round we changed the strategy by investing more strategically in value proposition items, (2-3) instead of spreading ourselves thin. We also decided to invest in other areas instead of more on customer segment this time around. Now that we unlocked our whole customer segment profile, we understood what they need and are interesting in, so we focused on that more. We also took more risks and invested 9 in different areas instead of investing in a lot of things and only putting in 1-5 values. High risk high reward system. We somewhat changed our perspective on our customer segment but not by a lot. In a way, we now recognize the importance of targeting users who will most benefit from our wearable technology’s multitasking capabilities and integration with their daily workflows. On the other hand, we believe that we understood who our customer segment was from the start and knew what they wanted and how to best position our product to interest them. Our unfair advantage lies in the unique combination of augmented reality, health monitoring, and connectivity features in a single, seamless product. Additionally, our deep integration with everyday digital tools provides a more cohesive user experience compared to competitors who focus on only one aspect, such as either AR or health. Our revenue model will be based on direct product sales, complemented by a subscription service for premium software features and updates. We plan to align this model closely with our value proposition to ensure that users feel they are getting continuous value from their investment. Yes, our team is prepared for growth, though we will need to bring in expertise in scaling operations, especially in customer support and product development. We need to build a stronger marketing and technical team to ensure our product can handle rapid expansion and maintain a high level of customer satisfaction.

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Key Resources, Activities & Partners

Throughout the game, you’ll have the chance to increase your expertise on your key resources, activities and partners. The better your performance, the more likely you’ll be to achieve finance in the last round.

Locked in this round


Customer Relationships & Channels

Below you’ll find an overview of your sales funnel and capital injections – a direct results of your investments in marketing & sales.

Locked in this round


Overall Ranking

Below, you’ll find some extra awards that are handed out throughout the game and your overall EntrePulse.

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EntrePulse