Client Profile: Province of North Brabant & Baden Wurttemberg In response to a compelling request from the Province of North Brabant, we eagerly accepted the opportunity to design a gamification workshop for the "Open Innovation Day" in Baden Wurttemberg. The challenge was clear: create an engaging and interactive experience for approximately 70 participants, focusing on practical aspects of open innovation. Client's Request: A Gamified Approach to Open Innovation Our esteemed client, represented by Coen, sought a dynamic workshop to infuse energy into the "Open Innovation Day" in Baden Wurttemberg scheduled for March 19, 2018. The primary aim was to complement the theoretical sessions of the day with a hands-on, gamified experience that would captivate the audience. The Open Innovation Game: Participants embarked on a journey to execute an open innovation strategy for a virtual company. Teams engaged in friendly competition, aiming to build the most valuable business in the field. The game's variables included "Open Innovation," "Creativity," "Technological Excellence," "Strategy," and "Profit." The session concluded with the announcement of the winning team. Each participant received a personalized report, and further reading suggestions were made available online for continuous learning. Client's Background and Urgency: The Province of North Brabant was entrusted with organizing the "Open Innovation" game for the prestigious "Open Innovation Day" in Baden Wurttemberg. The urgency was palpable, prompting a swift collaboration to brainstorm and align our capabilities with the client's vision. Results: A Gamified Success Story The gamification workshop left a lasting impact, infusing energy into the Open Innovation Day. Participants not only gained theoretical insights but also experienced firsthand the application of open innovation strategies in a competitive and collaborative setting. Looking Ahead: Elevating Collaborative Learning Experiences This case exemplifies our commitment to creating dynamic, gamified experiences that enhance learning and engagement. If you're seeking innovative workshops to elevate your events or training sessions, Innovation is ready to collaborate. Let's transform learning into an exciting journey together!

Client Profile: Tilburg University, NHTV, and Avans Our journey with Tilburg University (TiU), NHTV Breda University of Applied Sciences, and Avans University of Applied Sciences began with a vision to revolutionize entrepreneurship education through an engaging and educational simulation game. Initiated Innovative Dutch TiU, Avans, and NHTV, this collaborative venture aimed to create a dynamic learning experience for students. Client's Request: A Groundbreaking Entrepreneurship Game Innovative Dutch expressed enthusiasm after our collaborative conversation, seeking to develop an 'Entrepreneurship Game' for TiU, NHTV, and Avans. The challenge was to design an immersive and educational game, aligning with the theoretical foundations of entrepreneurship, particularly 'The Lean Startup' model by Eric Ries. Our Approach: Crafting an Immersive Learning Experience

• Built upon the game model developed by Innovative Dutch, the game simulated a realistic environment enriched with game elements for optimal learning.
• Grounded in 'The Lean Startup' model, the game covered pre-start, start-up, and scale-up phases of entrepreneurship.
• Designed to cater to both HBO and WO students, adaptable to varying skill levels and academic domains.
• Configurable to integrate seamlessly into existing modules, with optional extra modules for customization.
• Offline assignments (plugins) added depth to the gameplay.
• Depending on options, the game spanned 1EC-4EC.

Client Collaboration and Co-Creation:

• A denktank (think tank) was established, providing support in content, theory, and gamification throughout the development.
• Co-creation emphasized joint development, with feedback incorporated in both the developmental and operational phases.

Results: A Pathway to Innovative Entrepreneurship Education The collaborative effort between Innovative Dutch, TiU, Avans, and NHTV resulted in a groundbreaking Entrepreneurship Game. This case exemplifies our commitment to pushing the boundaries of educational gaming, transforming entrepreneurship education into an immersive and dynamic experience. Looking Ahead: Revolutionizing Learning Experiences If you're seeking innovative solutions to elevate your educational programs, Innovative Dutch is ready to collaborate. Let's embark on a journey to revolutionize learning together!

Client Profile: Fontys University of Applied Sciences (Bachelor Program) Each year, we facilitate the Innovation Management Game for over 120 students at Fontys University of Applied Sciences. To accommodate the large group, we rent a cinema for the day. After the kick-off demo and first round, three virtual rounds are played, followed by a final live session in smaller groups for an energetic and fun finale. Outcome: Immersive & Fun Group Experience Students enjoy a highly engaging learning experience that combines virtual and in-person elements, ending on a high note with the live finale.

Client Profile: Aalto University (Executive MBA Program) Every year, Aalto University hosts an exchange with TU Munich's executive MBA program, bringing together 30 eMBA students from diverse nationalities for a two-week visit to Helsinki. During this period, a full day is dedicated to playing the Innovation Management Game. The day includes both regular and speed rounds, providing an engaging and fun experience facilitated by a trainer from Innovative Dutch. Outcome: High Engagement & Fun Learning Experience The students gain valuable insights into innovation management, making this game a highlight of their exchange. Looking Ahead: Continued Engagement with eMBA Students We look forward to continuing this enriching collaboration, providing an innovative learning experience year after year.

Client Profile: Warwick Business School (MBA Program in Innovative Leadership) At Warwick Business School, we run the Innovation Management Game annually for over 100 students in the Innovative Leadership masters program. Given the diverse, international backgrounds of the students, we incorporate "dry rounds" and Q&A sessions to ensure full understanding before moving into live gameplay. Some sessions are hosted in-person in Birmingham, while others are conducted online. Outcome: Inclusive & Comprehensive Learning This structured approach ensures that all students, regardless of background, can engage deeply with the content.

Client Profile: Han University of Applied Sciences Our engagement with Han University of Applied Sciences involved collaborating on the establishment of the 'Lectoraat Smart Business.' The initiative was driven by the university's commitment to becoming a leading knowledge center in the region, particularly in the development of a 'Smart Region' that integrates smart technologies and new business models. Client's Request: Lectoraat Smart Business Program Development

1. Lectoraat Smart Business Overview:
   • Aimed to contribute to the development of a 'Smart Region.'
   • Focused on innovation and entrepreneurship in smart technology.
   • Supported by Centres of Expertise, lectorates, and education.
2. Research Levels and Methodology:
   • Research conducted at three levels: exploration, implementation, and aggregated.
   • Student-centered research focusing on operational questions.
   • Lectoraat acted as a hub for organizations with innovation queries related to smart technology.
   • Explored the role of digital technology in shaping new business models.
3. Positioning:
   • Formally positioned under the Institute of Business and Law (IBR), supported by the Knowledge Center for Business Development & Co-Creation.
   • Aligned with the goal of contributing to the Smart Region program.
   • Thematically positioned at the intersection of digital innovation, business models, and open innovation.
4. Objectives of Lectoraat Smart Business:
   • Professional Practice and Society:
     • Develop knowledge and tools applied by organizations.
     • Contribute to the future professional profile of students.
     • Ensure systematic evaluation of product and service quality.
   • Education and Training:
     • Equip future professionals with skills for the digital era.
     • Update curricula in line with digital innovation, business models, and open innovation.
     • Collaborate with internal and external stakeholders for aligned programming.
     • Ensure systematic evaluation of product and service quality.
   • Knowledge Development and Sharing:
     • Establish an evolving knowledge circle guided by the lector.
     • Focus on design-oriented and action-oriented research.
     • Contribute to a robust body of knowledge in business models, digital innovation, and open innovation.
     • Supervise (aspiring) PhD candidates.
     • Facilitate knowledge transfer within and outside HAN.

Outcome: Establishment of Lectoraat Smart Business The 'Lectoraat Smart Business' successfully commenced its operations, aligning with the vision of making HAN a knowledge leader in the Smart Region initiative. The program's structure and objectives were designed to ensure active engagement with the professional sector, enhance education offerings, and contribute to the body of knowledge in the defined thematic areas. Looking Ahead: A Journey of Continuous Learning and Innovation As the 'Lectoraat Smart Business' embarks on its journey, Innovative Dutch remains committed to providing ongoing support in realizing its goals, fostering a culture of innovation, and contributing to the development of a Smart Region. We look forward to further collaboration and success in the evolving landscape of smart technologies and business innovation.

Client Profile: Athens University (Masters in Marketing & Communication) Since 2022, we have run the Innovation Management Game annually for the masters program at Athens University of Economics and Business. Spread over two months, the game includes several rounds before and after a mid-course break. We kick off the game with an in-person session in Athens, followed by virtual sessions for feedback and final decision-making. Outcome: Flexible & Engaging Format Students benefit from a balanced mix of in-person engagement and virtual collaboration, making it both flexible and impactful. Looking Ahead: Strengthening Virtual Learning This hybrid approach allows us to stay connected with students, continuing to innovate on how we deliver meaningful learning experiences.